1/15/11

Media Exposure...So Automatic

Alright. The new semester is in full swing, and after some flight delays, I made it to school on the third day of classes (thank goodness I only missed profs. going over the syllabi). For one of my classes this semester, Media and Society, our first assignment is to keep track of our exposure to media for six days. Going in to the class, I thought this was a semester-long assignment. So, the length of the assignment is something I'm relieved about. However, there's something that I'm troubled by since I began my record keeping a day ago: most of my media exposure comes about when I'm by myself and comes through the Internet. Also, I've found that I've been somewhat purposefully trying to avoid any and all exposure to media so I don't have to mark it down. How lame is that?

If the past day has taught me anything, it's that I don't pay a lot of attention to the media that I consume on a daily basis and shown me that I really need to.

W. James Potter, the author of one of our books for the class, speaks to automaticity as a cause for a lack of media literacy. In short, most of us drift mindlessly in our consumption of media each and every day. I'm hopeful for the rest of this experience, and a goal I have for after it's over is to pay more attention to what messages are being sent my way through the websites I view, the movies I watch, and whatever else I consume.

Here's to a good next few days...